Cybersecurity spending in 2016 was increased by 59% of businesses according to PwC. Cybersecurity is now increasingly being viewed as essential for business growth, not just an IT cost.

As more companies digitize their data and take advantage of the many benefits of the cloud, the threat of cyberattacks becomes more severe. The past 12 months have already seen a major increase in successful cyberattacks and organizations around the world have responded by increasing their cybersecurity spending.

The increased threat of phishing attacks, ransomware and malware infections, data theft and sabotage has been a wake up call for many organizations; unfortunately, it is often only when an attack takes place that that wake up call occurs. However, forward-thinking companies are not waiting for attacks, and are increasing spending on cybersecurity and are already reaping the benefits. They experience fewer attacks, client and customer confidence increases, and they gain a significant competitive advantage.

The annual Global State of Information Security Report from Pricewaterhouse Coopers (PwC) shows that companies are realizing the benefits of improving cybersecurity defenses. More than 10,000 individuals from 133 companies took part in the survey that provided data for the report. 59% of respondents said that their company increased cybersecurity spending in 2016. Technical solutions are being implemented, although investment in people has also increased.

Cybercriminals are bypassing complex, multi-layered cybersecurity defences by targeting employees. Organizations have responded by increasing privacy training. 56% of respondents say all employees are now provided with privacy training, and with good reason.

According to the report, 43% of companies have reported phishing attacks in the past 12 months, with this cybersecurity vector the most commonly cited method of attack. The seriousness of the threat was highlighted by anti-phishing training company PhishMe. The company’s Enterprise Phishing Susceptibility and Resiliency Report showed 90% of cyberattacks start with a spear phishing email. Given how effective training can be at reducing the risk from phishing, increasing spending on staff training is money well spent.

The same is true for technical cybersecurity solutions that reduce phishing risk. Two of the most important solutions are antispam and web filtering solutions, with each tackling the problem from a different angle. Antispam solutions are employed to prevent phishing emails from reaching employees’ inboxes, while web filtering solutions are being used to block access to phishing websites. Along with training, companies can effectively neutralize the threat.

Many companies lack the staff and resources to develop their own cybersecurity solutions; however, the range of managed security services now available is helping them to ensure that their networks, data, and systems are adequately protected. According to the PwC report, 62% of companies are now using managed security services to meet their cybersecurity and privacy needs. By using partners to assist with the challenge of securing their systems, organizations are able to use limited resources to better effect and concentrate those resources on other areas critical to business processes.

There has been a change to how organizations are view cybersecurity over the past few years. Rather than seeing cybersecurity as simply a cost that must be absorbed, it is now increasingly viewed important for business growth. According to PwC US and Global Leader of Cybersecurity and Privacy David Burg, “To remain competitive, organizations today must make a budgetary commitment to the integration of cybersecurity with digitization from the outset.” Burg also points out, “The fusion of advanced technologies with cloud architectures can empower organizations to quickly identify and respond to threats, better understand customers and the business ecosystem, and ultimately reduce costs.”