Many employers are not entirely happy with employees using social media sites in the workplace, and with good reason: There are many risks of social media in business and the costs can be considerable.
Social Media Use Can be a Huge Drain on Productivity
When employees are spending time updating their Facebook accounts or checking Twitter they are not working. All those minutes spent on social media platforms really do add up. Social media site use can be a major drain on productivity.
If every employee in an organisation spends an hour a day on social media sites, the losses are considerable. Unfortunately, many employees spend much more than an hour a day on the sites.
Salary.com reports that around 4% of employees waste more than half of each day on non-work related tasks. For a company employing 1,000 members of staff, that equates to more than 160 hours lost each day, not including the hour or two spent on social media sites by the remaining 96% of the workforce.
Social media site use is not all bad, in fact, the use of the sites can be good for productivity. Employees cannot be expected to work solidly for 8 or more hours each day; at least not 8 highly productive hours. If employees enjoy some ‘Facetime’ every hour or two, it can help them to recharge so they are more productive when they return to their work duties.
The problem for employers is how to control the use of Facebook in the workplace and ensure that social media site use is kept within acceptable limits. Taking 5 minutes off every hour or two is one thing. Taking longer can have a seriously negative impact. Unfortunately, relying on employees to self-moderate their use of social media sites may not be the best way to ensure that Internet use is not abused.
The Cost of Social Media Use Can Be Severe
Productivity losses can have a serious negative impact on profits, but there are far biggest costs to employers from social media site use. In fact, the risks of social media in business are considerable.
The cost from lost productivity can be bad, but nowhere near as bad as the cost of a malware or ransomware infection. Social media sites are commonly used by hackers to infect computers. Just visiting a malicious Facebook or Twitter link can result in a malware or ransomware infection. The cost of resolving those infections can be astronomical. The more time employees spend on non-work related Internet activities, the greater the risk of a malware infection.
Is there a genuine risk? According to PC Magazine, the risks are very real. There is a 40% chance of infection with malicious code within 10 minutes of going online and a 94% chance of encountering malicious code within an hour.
Controlling employees’ use of the Internet can not only result in huge increases in productivity, Internet control can help to reduce the risk of malware and ransomware infections. Further, by limiting the sites that can be accessed by employees, organizations can greatly reduce legal liability.
Fortunately, there is a simple, cost-effective, and reliable solution that allows organisations to effectively manage the risks of social media in business: WebTitan.
Managing the Risks of Social Media in Business
WebTitan is an innovative web filtering solution that allows organizations to accurately enforce Internet usage policies. Employers can block inappropriate content to effectively reduce legal liability, block or limit the use of social media sites to improve productivity, and prevent users from encountering malicious code that could give cybercriminals a foothold in the network.
If you have yet to implement a web filtering solution to control Internet use in the workplace or you are unhappy with the cost or performance of your current web filtering product, contact TitanHQ today and find out more about the difference WebTitan can make to your bottom line.
To find out more about the risks of social media in business and why it is now so important to manage social media use in the workplace, click the image below to view our informative infographic.