Why Secure Guest WiFi for Business is So Important

Regardless of whether you run a hotel, coffee shop, or retail outlet, Internet access is expected by customers, but make sure you secure guest WiFi for business visitors. Providing business visitors and customers with access to the Internet brings many benefits, but if you do not secure guest WiFi for business visitors you will be exposing yourself – and them – to considerable risk. If you offer secure guest WiFI access, all users will be protected from malware, ransomware, and phishing when connected to the network. That can be a good selling point for businesses. It also shows you care about your customers.

Why Is Providing Internet Access so Important?

In 2013, one study revealed that 80% of customers in retail outlets felt the provision of free WiFi access would influence their purchasing decisions. If retailers provide guest WiFi access, they are likely to encourage more potential customers into their stores and get more sales opportunities.

With more people purchasing online, businesses need to adapt. Customers want to be able to check online before making a purchase or signing up for a service, such as reading online reviews. Fail to offer Internet access and customers are more likely to leave and make a purchase at another time. Chances are that sales will be made elsewhere. Keep them in your store and allow them to access the internet and your chances of achieving a sale will be increased. Of course, if you are unable to compete with online retailers – Amazon for example – you could provide free WiFi but block access to that website.

Why is Secure Guest WiFi for Business So Important?

There are considerable benefits to be gained from offering customers free Internet access. It is what customers want, it provides businesses with an opportunity to communicate with customers, it allows businesses to collect contact details for future marketing programs, and by monitoring the use of the Internet in-store, businesses can gain valuable customer insights and find out more about the interests of their customers. Businesses should note however that the General Data Protection Regulation (GDPR) requires consent to be obtained before any personal information is collected and used.

Giving customers and guests access to the Internet opens a business up to considerable risks. If those risks are not mitigated, guest WiFi access can prove incredibly costly. You may have trained your employees to be security-aware and have introduced policies covering allowable Internet usage, but guests, customers, and other visitors are likely to have different views about the content that can be accessed on your WiFi network.

Guests and customers could take advantage of a lack of restrictions to access inappropriate material such as pornography. Individuals could engage in morally or ethically questionable activities on a business network or even illegal activity such as copyright-infringing downloads. They may also accidentally install malware or ransomware or visit phishing websites.

Secure guest WiFi for business means protecting yourself and your customers and guest users. Secure guest WiFi for business visitors and it will ensure they are protected when connected to your network. You will be able to block man-in-the-middle attacks, malware downloads and protect against phishing attacks. By providing secure guest internet access, you will also be able to reduce legal liability.

5 Things to Consider About Secure Guest WiFi for Business Customers

If you are going to open up your network to guests, security cannot be an afterthought. Secure guest WiFi for business is a must. Before providing WiFi access, be sure to consider the points below:

Network Segmentation

Segmenting your network is important for two reasons. Secure guest WiFi for business means visitors should not be able to gain access to parts of the network used by your employees. Your business guest wireless network should be kept totally separate from the internal network used by your employees. Guest users should not be able to log on and see your network assets and confidential files and resources. Use a network firewall or create a separate VLAN for guest use and use a software firewall to protect servers and workstations from traffic from the guest network. Secondly, in the event of a malware or ransomware infection, if you segregate your network, it will greatly limit the harm caused.

Always Change Default Passwords and SSIDs

This is one of the most basic security practices, yet because of that, it is easy to forget. The Internet is littered with reports of data breaches that have occurred as a result of the failure to change default passwords. All network peripherals should have strong, unique passwords set.

It is also important to change your SSID for your WiFi network. The SSID should reflect the name of your business and it should be quite clear to your customers which is your network. Fail to do this and you make it too easy for malicious individuals to set up "evil twin" access points and lure guests onto those rogue access points and conduct man-in-the-middle attacks. You can post the SSID and password internally to make it easy for legitimate users to gain access to your network. Be sure to change your password regularly.

Keep Your Firmware Updated!

Firmware updates are issued for a reason. They correct vulnerabilities that could easily be exploited by cybercriminals to gain access to your devices and network. If those vulnerabilities are exploited, configurations can be changed for a variety of nefarious purposes. You should have policies in place that require firmware updates to be installed promptly, with checks performed monthly to ensure that all devices have been updated and no firmware updates have been missed.

Encrypt Your Wireless Signals

You want to make it as easy as possible for your guest WiFi network to be accessed by your customers and visitors, but don’t make it too easy for hackers to spy on individuals connected to the network. Make sure you encrypt your wireless network with WPA2/WPA3 encryption.

If your router does not support WPA2 as a minimum it is time to upgrade your router’s firmware or, if that is not possible, you should buy a modern router that supports WPA3 encryption. If you fail to encrypt your WiFi, it is too easy for your bandwidth to be stolen and for data to be intercepted.

Secure Guest WiFi for Business Means Content Filtering

Secure guest WiFi for business means adding controls to limit the content that can be accessed on your WiFi network.

You should block access to adult content – which includes pornography, gambling sites, and dating sites, and also web content that is ethically or morally questionable or illegal.

A web filtering solution will also protect your customers from accidental malware and ransomware downloads and is an important anti-phishing control.

Consider using a cloud-based web filter as these require no additional hardware to be purchased. They can also be configured and maintained remotely and will not require software or firmware upgrades. In contrast to appliance-based web filters, cloud-based filters are more scalable and are more adaptable to the changing needs of your business.

Wireless Guest Network Best Practices

There are many benefits to be gained from setting up a wireless guest network but doing so introduces risks. If those risks are not managed, guest users could gain access to network resources and view or steal sensitive information. Malware may be accidentally or deliberately installed, and vulnerabilities could be introduced that could expose the network to hackers. Fortunately, following some simple wireless guest network best practices will help you with securing the WiFi network, mitigating risks, and making your wireless network as - or more - secure than your wired network.

• Separate your wireless guest network from the business network – Set up a second SSID specifically for guests to use. It should not be possible for guest users to access your internal WiFi network.
• Choose the SSID wisely – Choose a name that does not advertise the fact that the network belongs to your business if you want to make it harder for hackers to attack your WiFi network.
• Set a secure password for guests to use – Make sure the default password is changed to ensure only authorized guests can access the network.
• If possible, ensure each guest user can be identified on the network. Use a management solution that collects guest credentials as this will allow you to monitor guest behavior and gain valuable insights into how your customers are using the network. Be aware there are restrictions under GDPR and CCPA that require you to obtain consent to collect personal data and explain why the data is being collected.
• Communicate your Internet usage policies to guests so they know what is allowed and prohibited while connected to your WiFi network
• Use the most advanced encryption available – All modern routers and access points support WPA2 encryption. Make sure this is enabled – or WPA3 if it is supported. Avoid using WPS as it is vulnerable to brute force attempts to guess the password.
• Disable admin access on wireless networks – if a hacker succeeds in gaining access to your WiFi network, this will limit the harm that can be caused.
• Implement a web filtering solution – A web filter should be configured to prevent users from accessing inappropriate and malicious websites while connected to the WiFi network

WebTitan Cloud for WiFi – Secure Guest WiFi for Business Users

TitanHQ has made it easy to secure guest WiFi for business users. WebTitan Cloud for WiFi is a 100% cloud-based web filter that allows businesses to carefully control the categories of web content that can be accessed by guest users.

WebTitan Cloud for WiFi allows businesses to block access to 53 different predefined categories of web content, including pornography, gambling, dating, news, and social media websites. Within those 53 categories are more than 500 million websites in 200 languages that have been assessed for content and categorized. A cloud-based lookup also ensures accurate and flexible filtering based on-page content.

Secure guest WiFi for business means effective malware, ransomware, and phishing protection. With WebTitan Cloud for WiFi deployed, access to compromised websites, phishing sites, and other malicious websites will be blocked.

Flexible policy creation means control over the filter can be delegated to different departments, and controls can be applied for different types of users. Cloud Keys can also be created to allow specific users to bypass policy rules.

A full suite of reports ensures detailed information is always available, with email notifications alerting administrators to attempted policy violations and a real-time browsing view is available.

If you want to take control of your WiFi network or are an MSP looking for an easy-to-use multi-tenant solution to allow you to provide a web filtering service to your clients, WebTitan Cloud for WiFi is a quick, easy to use, and low-cost way of providing secure guest WiFi for business users.

Contact TitanHQ today for further information on WiFI guest network security and to find out how WebTItan can protect your business. Our knowledgeable sales staff will be able to advise you on the best way to improve guest WiFi security and will help you choose the best deployment option. If you want to see WebTitan in action before you make a purchase decision, our sales staff will be happy to schedule a product demonstration and help set up a free trial of the solution.

Guest Wi-Fi Security FAQs

How can I improve guest Wi-Fi security?

You must ensure your guest Wi-Fi network is properly configured. You should set a password for access, ensure traffic is encrypted to prevent interception by selecting WPA2 or WPA3 on the router, ensure guest users cannot access and change the router settings, and you should use a content filtering solution to prevent malware downloads and restrict access to inappropriate website content.

What content can I block on guest Wi-Fi networks?

You have full control over the content that guests can access via your Wi-Fi network. With WebTitan Cloud for Wi-Fi, you can block content using 53 pre-defined categories and can create up to 10 categories of your own using your own keywords. Access to specific websites can be allowed or blocked using whitelists and blacklists. All known malicious websites will be automatically blocked.

Can I see what websites guest users are accessing?

A web filtering solution gives you full visibility into the web content that your employees and guest users are viewing, including providing real-time views of Internet access. This information can give you valuable insights into customer behavior which can guide your marketing efforts. You can also run reports to find out the URLs that users have attempted to visit but were blocked by the web filter.

Will a cloud-based web filter for guest Wi-Fi work on all devices?

There is no software to download onto devices and no restrictions on the devices that can connect to your secure Wi-Fi network. WebTitan Cloud for Wi-Fi works with all operating systems and all devices and allows businesses to offer clean, filtered Internet access for customers on Wi-Fi access points. If required, different filtering controls can be set up for different user groups.

Is SSL inspection necessary?

If you have a web filter that does not have SSL inspection, traffic to and from HTTPS websites will be invisible to the filtering solution. That means files downloaded from HTTPS websites cannot be scanned by the AV engines of the web filter. Since many malicious websites have SSL certificates, a web filter with SSL inspection is essential.