Business and leisure travelers are looking for secure hotel Wi-Fi access in addition to fast and reliable Internet access. If you take steps to secure hotel WiFi access points, you can gain a significant competitive advantage.
The Importance of Hotel Wi-Fi to Guests
The number one hotel amenity that most travelers can simply not do without is fast, free, reliable, Internet access. In 2013, a joint study conducted by Forrester Research and Hotels.com revealed that 9 out of ten guests rated Wi-Fi as the top hotel amenity. 34% of respondents to the survey said free Wi-Fi was a ‘deal breaker.’ Now four years on, those percentages will certainly have increased.
Wi-Fi access is essential for business travelers as they need to be able to stay in touch with the office and be able to communicate with their customers. Leisure travelers need free Internet access to keep in touch with friends, look up local attractions, and enjoy cheap entertainment in the comfort of their rooms. Younger travelers need constant access to social media accounts and online games as they get at home.
It doesn’t matter whether you run a small family bed and breakfast or a large chain of hotels, Wi-Fi access for guests is essential. Any hotel that doesn’t have reliable and fast Wi-Fi will lose business to establishments that do.
It is now easy for potential guests to check if an establishment has Wi-Fi and even find out about the speed and reliability of the connection. The hotelwifitest.com website lets travelers check the speed of Internet access in hotels before booking.
Guests don’t post rave reviews based on the speed of Internet connections, but they will certainly make it known if Internet access is poor or nonexistent. Many of the negative comments on hotel booking websites and TripAdvisor are related to Wi-Fi. Put simply, you will not get anywhere near the same level of occupancy if your Wi-Fi network isn’t up to scratch.
Secure Hotel Wi-Fi is Now as Important as Offering Wi-Fi to Guests
Businesses are now directing a considerable percentage of their IT budgets to cybersecurity to prevent hackers from gaining access to their networks and sensitive data. Securing internal systems is relatively straightforward, but when employees have to travel for work and access networks remotely, hackers can take advantage.
When employees must travel for business, their hotel is often the only place where they can connect to the office network and their email. They need to know that they can login securely from the hotel and that doing so will not result in the theft of their credentials or a malware infection. A hotel will be failing its business customers if it does not offer safe and secure Wi-Fi access.
All it takes is for one malware infection or cyberattack to occur while connected to a hotel Wi-Fi network for the reputation of the hotel to be tarnished. Hotels really cannot afford to take any risks.
Multiple Levels of Wi-Fi Access Should be Offered
Parents staying in hotels will want to make sure that their children can access the Internet safely and securely and will not accidentally or deliberately be able to gain access to age-inappropriate websites. If a hotel claims to be family-friendly, that must also extend to the Wi-Fi network. Any hotel that fails to prevent minors from accessing obscene images while connected to hotel Wi-Fi cannot claim it is family-friendly.
Hotels can offer Wi-Fi access for families that blocks adult websites and anonymizers, which are commonly used to bypass filtering controls. Safe Search can also be enforced, but not all users will want that level of control.
To cater to the needs of all guests, different levels of Wi-Fi access are likely to be required. Some guests will want to be able to access the types of websites they do at home without restrictions and business travelers will certainly not want anonymizers to be blocked. Some customers insist on the use of VPNs when employees connect to their business network or email.
Hotels that implement a web filtering solution can easily create different tiers of Internet access. One for families and a less restrictive level for other users. Free internet access could be limited to a basic level that includes general web and email access but blocks access to video streaming services such as YouTube and Netflix. Those services could be offered as part of a low-cost Wi-Fi package to generate some extra revenue. These tiers can easily be created with a web filtering solution.
How to Easily Secure Hotel Wi-Fi
Offering secure hotel Wi-Fi to guests does not require expensive hardware to be purchased. While appliance-based web filters are used by many businesses, there is a much lower cost option that is better suited for hotel use.
A cloud-based web filter for Wi-Fi – such as WebTitan Cloud for Wi-Fi – is the easiest to implement secure hotel Wi-Fi solution. With WebTitan Cloud for Wi-Fi, your Wi-Fi network can be secured with just a simple change to your DNS records. No hardware is required and there is no need to install any software. One solution will protect all Wi-Fi access points and can be up and running in a matter of minutes. There is no limit on the number of access points that can be protected by WebTitan Cloud for Wi-Fi.
Once your DNS is pointed to WebTitan, you can apply your content controls – which is as simple as clicking on a few checkboxes to block categories of web content that your guests shouldn’t be allowed to access.
You can create multiple accounts with different controls – one for business users, one for families, and one for employees for example. No training is required to administer the solution as it has been developed to require no technical skill whatsoever. All of the complex elements of web filtering are handled by TitanHQ.
If you run a hotel and you are not currently filtering the internet, talk to TitanHQ about how you can your secure your hotel Wi-Fi access points, protect your guests, and ensure all users can access the Internet safely and securely.
With WebTitan Cloud for WiFi you can:
- Filter the Internet across multiple WiFi hotspots
- Create a family-friendly, safe and secure web browsing environment
- Manage access points through a single web-based administration panel
- Delegate management of access points
- Filter by website, website category, keyword term, or keyword score
- Block material contained in the child abuse image content URL list (CAIC List)
- Upload blacklists and create whitelists
- Reduce the risk of phishing attacks
- Block malware and ransomware downloads
- Inspect encrypted websites with SSL certificates
- Schedule and run reports on demand
- Gain a real-time view of internet activity
- Gain insights into bandwidth use and restrict activities to conserve bandwidth
- Integrate the solution into existing systems through a suite of APIs