Hotel guests used to choose hotels based on whether free WiFi was available, now free WiFi is no longer enough – secure WiFi for hotels is required to ensure the Internet can be accessed safely, a fast connection is essential and the WiFi signal must be reliable.
Even budget hotels know the attractive power of free WiFi and how much easier it is to attract guests with free, reliable Internet access. Forrester Research conducted a survey back in 2013 that showed 90% of hotel guests considered free WiFi access to be the most important hotel amenity, while 34% of respondents said when it comes to choosing a hotel, free WiFi was a deal breaker when choosing a place to stay.
Providing Free WiFi is No Longer Enough
Now that most hotels are offering free WiFi, travelers have become much more discerning. Free WiFi access is no longer sufficient. Hotel guests want reliable access, good Internet speeds, sufficient bandwidth to stream music and videos and secure WiFi for hotels is similarly important. Hotels now need to improve their WiFi networks to continue to attract business.
A quick look on TripAdvisor and other review sites is all it takes to assess the quality of the Internet connection. There are even websites dedicated to providing this information. A poor WiFi signal is one of the most common complaints about hotels.
Providing an excellent Internet connection may not mean a 5-star review is guaranteed – but one or two-star reviews can be expected if the Internet connection or WiFi coverage is poor.
If you really want to attract more guests, provide free WiFi access. If you want to gain a serious competitive advantage, ensure all rooms have an excellent signal, there is sufficient bandwidth and make sure your network is secure. Guests now expect the same protections they have at home.
Common Problems with Hotel WiFi Networks
Listed below are some of the common problems reported by guests about hotel WiFi
Problems connecting more than one device to the network – Hotels often have WiFi networks with limited bandwidth. Restrictions may be in place that only allow one device to be connected per room. For a couple or family, that is no longer sufficient. Most guests will require at least two devices to be connected simultaneously per room, without Internet speed dropping to a snail’s pace.
Parents do not want their children to be able to access porn – A night in a hotel should be a relaxing experience. Parents do not want to have to spend their time policing the Internet. They want controls in place to make sure adult content cannot be accessed by their kids.
Connecting to guest WiFi should be safe and secure – Guests should be protected from malware and ransomware infections and steps should be taken by the hotel operator to reduce the risk of man-in-the-middle attacks. Safe and secure WiFi for hotels is essential. Accessing hotel WiFi should not result in nasties being transferred to guests’ devices. Safe and secure WiFi for hotels is especially important for business travelers. They should be able to enter their usernames and passwords without risking an account compromise.
Bandwidth issues are a major bugbear – If some guests are streaming video to their devices, it should not prevent other users from accessing the Internet or enjoying reasonable Internet speeds. Even at busy times, all guests should be able to connect.
How to Resolve these Problems?
Bandwidth is a major issue. Increasing bandwidth comes at a cost. If free WiFi is provided, it is difficult to recover that expenditure. There are solutions however. Hotels can offer free WiFi access to all guests, yet block streaming sites and other bandwidth-heavy activities. If guests want to be able to stream video, they could be offered a premium service and be charged for non-standard access. The same could apply to adult content. Hotels could offer family-friendly WiFi as standard, with a paid for service having fewer restrictions.
Secure WiFi for hotels is a must. Hotels can implement solutions that block malware and prevent guests from accessing phishing websites. Providing an encrypted connection is also essential. Guests should be able to login to their accounts without being spied on.
Secure WiFi for Hotels Made Simple
A web content filter can be used to resolve the above problems and ensure safe and secure Internet access for all guests. Arranging secure WiFi for hotels is simple with TitanHQ.
TitanHQ’s WebTitan Cloud for WiFi is a content filter with a difference. The solution can be deployed on existing hardware with no need for any software installations. Once installed, it is simple to manage, with updates to the system occurring automatically. Users don’t even need any technical expertise. The solution can be implemented and accounts set up in minutes. It doesn’t matter how many hotels you operate, all can be protected with ease through a central control panel that can be accessed from any location.
Secure WiFi for Hotels from TitanHQ
WebTitan Cloud for WiFi allows hotel operators to:
- Control content and online activities without any impact on Internet speed
- Block pornography and other inappropriate content to make the WiFi network family-friendly
- Prevent users from engaging in illegal activity
- Block phishing websites
- Prevent malware and ransomware downloads
- Restrict bandwidth-heavy activities such as video and music streaming services
- Create user groups with different restrictions, allowing streaming or adult content for specific user groups
- Set web filtering controls for different access points
- Manage content filtering for multiple hotels with ease, no matter where in the world they are located
To find out more about all of the benefits of WebTitan Cloud for Wifi, how secure WiFi for hotels can be provided, details of prices and to register for a free trial, contact the TitanHQ team today. Your guests will thank you for it.