Find out why WiFi filters for coffee shops are so important and how the failure to filter the Internet could prove to be extremely harmful to your brand.
Serving the best coffee in town will certainly bring in the crowds, but there is more to a successful coffee shop than providing patrons with a morning jolt of caffeine and comfy chairs. Coffee is big business and there is stiff competition when it comes to providing jitter juice to the masses.
In addition to free newspapers, high quality flapjacks and a fine blend of beans, patrons look for the other necessity of modern life: Free Internet access. Establishments that offer free, reliable WiFi access with decent bandwidth stand a much better chance of attracting and retaining customers.
However, simply setting up a WiFi router is no longer enough. Coffee shops also need to make sure that the WiFi network that their customers connect to is safe and secure. Just as the provision of free WiFi can translate into positive TripAdvisor and Yelp reviews, coffee shops that fail to secure their connections and exercise control over the content that can be accessed can easily get the reverse. WiFi filters for coffee shops ensure that customers’ activities online can be carefully controlled.
Why Unfiltered WiFi Networks Can Result in Bad Reviews
It is important for all shops to ensure that their WiFi networks cannot be used for any illegal or unsavory activities. If a webpage is not suitable for work, it is not suitable for a coffee shop. While there all manner of sites that should be blocked with WiFi filters for coffee shops, one of the most important categories of content is Internet porn.
While enjoying a nice coffee, patrons should not be subjected to obscene videos, images or audio. All it takes is for one patron to catch a glimpse of porn on another customer’s screen to trigger a bad review. The situation would be even worse if a minor caught a glimpse or even deliberately accessed adult content while connected to the WiFi network. A bad TripAdvisor review could easily send potential customers straight to the competition and a social media post could all too easily go viral.
What are the chances of that happening? Well, it’s not just a hypothetical scenario, as Starbucks discovered. In 2011, Starbucks received a warning that minors had been subjected to obscene content in its coffee shops and the chain did little about the complaints. The following year, as the bad feedback continued, the story was picked up by the media.
The bad feedback mounted and there were many calls for the public to boycott Starbucks. In the UK, Baroness Massey announced to the House of Lords that she had boycotted the brand and heavily criticized the chain for failing to set an example. Naturally, competitors – Costa Coffee for example – were more than happy to point out that they had been proactive and already provided filtered Internet to prevent minors from accessing adult content on their WiFi networks.
It was not until 2016 when Starbucks took action and implemented WiFi filters for coffee shops in the UK and started providing family-friendly WiFi access. A chain the size of Starbucks could weather the bad press. Smaller coffee shops would no doubt fare far worse.
WiFi Filters for Coffee Shops are Not Only About Blocking Adult Content
WiFi filters for coffee shops are important for blocking obscene content, but that is far from the only threat to a brand. The Internet is home to all manner of malicious websites that are used to phish for sensitive information and spread malicious software such as malware and ransomware. WiFi filters for coffee shops can be used to carefully control the content that can be accessed by consumers, but they can also keep them protected from these malicious sites.
Just as users have safe search functionality on their home networks, they expect the same controls on public WiFi access points. Phishing attacks and malware infections while connected to coffee shop WiFi networks can also be damaging to a brand. With WiFi filters for coffee shops, instead of being phished, a user will be presented with a block screen that explains that the business has blocked access to a malicious site to keep them protected and that will send a positive message that you care about your customers.
Once WiFi filters for coffee shops have been implemented, it is possible to apply to be assessed under the government’s Friendly Wi-Fi scheme. That will allow a coffee shop to display the friendly WiFi symbol and alert potential customers that safe, secure, family-friendly filtered Internet access is provided.
WebTitan – TitanHQ’s Easy to Implement WiFi Filters for Coffee Shops
Fortunately, WiFi filters for coffee shops are not expensive or difficult to implement. If you use a cloud-based solution such as WebTitan Cloud for WiFi, you will not need to purchase any hardware or install any software. Your WiFi network can be secured in a matter of minutes. A simple change to point your DNS to WebTitan is all that is required (you can be talked through that process to get you up and running even faster).
Since the controls are highly granular, you can easily block any type of web content you wish with a click of a mouse, selecting the categories of content you don’t want your users to access through the web-based control panel. Malicious sites will automatically be blocked via constantly updated blacklists of known malicious and illegal web pages.
With WebTitan you are assured that customers cannot view adult and illegal content, you can block illegal file sharing, control streaming services to save bandwidth, and enforce safe search on Google and apply YouTube controls.
To find out more about the features and benefits of WebTitan, details of pricing, and to sign up for a demo and free trial, contact the TitanHQ team today.