In this post we explain the importance of WiFi filtering and brand protection. It can take years of hard work for businesses to develop trust in their brand. That trust can easily be lost if customers are not protected while connected to business WiFi networks and come to harm or suffer losses.

If Trust is Lost in a Brand it Can Take Years to Recover

Trust is a cornerstone of all successful brands, but it is not something that can be developed overnight. Developing trust in a brand takes an extraordinary amount of time and money, but once established, companies will be rewarded by customer loyalty.

While trust can be difficult to earn, it is certainly not difficult to lose. One of the easiest ways for consumers to lose trust in a brand is through privacy breaches and cyberattacks. If the personal data of customers is exposed or stolen, customers will lose faith in the brand and are likely to take their business elsewhere.

A 2017 study by Gemalto revealed 70% of customers would stop doing business with a company that failed to protect their personal data and suffered a data breach. Regaining customers trust after a data breach can take years. Protecting customer data is therefore essential if a business is to succeed and continue to enjoy success.

Wi-Fi Security and Brand Protection

One aspect of security that is often overlooked is protecting customers who connect to Wi-Fi networks. Many businesses offer free Wi-Fi access to their customers yet fail to implement controls over what customers can do while connected. Consequently, customers may be exposed to malware, phishing, and other harmful content.

Even businesses that claim to be family friendly often do not always filter the Internet and block access to adult and other age-inappropriate web content. It was only relatively recently that McDonald’s started filtering its WiFi networks to protect customers. Starbucks has also agreed to implement WiFi filters to block porn next year.

How are Wi-Fi filtering and brand protection related? Imagine someone uses your WiFi network to access pornography and a child views their screen? Or a parent finds out their child has been viewing adult content on the establishment’s Wi-Fi network? It only takes one person to complain via a social media network for the story to go viral and for the company’s reputation to be tarnished. The same goes for a malware infection as a result of an establishment failing to implement anti-malware controls on its WiFi network.

Implementing a WiFi filter shows customers that you are doing all you can to protect them from online threats and harmful content. WiFi security is therefore important for brand protection.

There have also been cases of businesses temporarily losing Internet access over illegal Internet activity – Employees who have used a corporate WiFi network to engage in illegal activities such as downloading pirated content. ISPs can terminate internet access if complaints are received and loss of Internet access can cripple a business. Legal action can also be taken by the copyright holder against the business.

WebTitan Cloud for WiFi: The Easy Way to Secure Wi-Fi Networks

TitanHQ has been protecting SMBs from cyber threats for more than 20 years and has expanded its portfolio of solutions to cover WiFi security and brand protection solutions.

TitanHQ has developed WebTitan Cloud for WiFi to make it easy for businesses to secure their WiFi networks and for MSPs to offer WiFi filtering to their clients.

WebTitan Cloud for WiFi is a 100% cloud based WiFi filtering solution that is quick and easy to implement and requires no hardware purchases or software downloads. The solution blocks malware downloads, access to malicious websites, lets businesses carefully control the content that can be accessed via their Wi-Fi networks and control bandwidth use by employees and customers. In short, WebTitan Cloud for WiFi lets businesses create a safe environment to access the Internet.

To find out more about WebTitan Cloud for WiFi, including details on pricing, contact TitanHQ today. All businesses can book a product demonstration and sign up for a free WebTitan Cloud for WiFi trial to evaluate the solution in their own environment.